SplashLogic : Buyer Profiling
Section Specifics: “Buyer Profiling” section includes “Stage Gate Form Rules” which show “Form Behavior” which shows if the gate should be hidden if the Buyer information is already known to your client via a lead entry in their CRM system. “Required Fields” are the Buyer information that is required to be included in the form embedded or built within your asset. “Additional Stage Fields” lists additional Buyer information that should be captured even if the form is supposed to be hidden and how your client wants that additional info captured(e.g. – in the content or with an additional pop-up form, etc.).
“External Stage Entry Rules” show the requirements that a Buyer needs to meet in order to access your asset via direct links (ex: in ads, social posts, syndication, MA outbound programs, etc.).