The Objectives section in the Analyze component measures results across every Tier and every content asset across the entire initiative. The Objective tab at the top of the screen comes from the Splash plan. You’ll recall that the “Drive Actionable Leads” Objective is a default Objective – and the Drops on this page are specifically designed to quickly and comprehensively answer the question of whether or not your initiative is meeting that Objective.
If you add another Objective in the Splash planner, that tab will show up here as well. And under that tab we can provide Drops from this standard collection and/or custom Drops for that specific Objective.