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Flow-Based Measurement

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The Flow section in the Analyze component breaks down all the various datapoints into the stages. So whereas in Objectives you were looking at measurement across the entire Buyer Journey and all the content assets in every stage – here you are looking at the results of those efforts in each stage.

So this is just another way of looking at the same data – but is critical for understanding how successful your Journey is in moving Buyers through each touch to become won customers.