How much time, effort, and cost does it take to stand up self-serve digital selling?

Check out our end-to-end templating solution to get up and running quickly and affordably!

Here’s a question we often get from new customers: “How much time, effort, and cost will it take to stand up self-serve digital selling for our business?”

The answer will surprise you…

Start with automated best-practice self-serve sales planning – already set up for you!

Drawing on our deep expertise with industry best-practices for RevOps, ABM, sales, and smart content design – we have built end-to-end templates to get you up and running very quickly and easily.

For example, when you create a new Splash (the cross-team strategic plan that directly drives your self-serve sales content initiative), you are presented with the planning template tool shown here…

You start by selecting the appropriate marketing/sales model your business is using. For example, let’s select the Gartner ABM model. When we do so, you’ll see that the names of the Buyer Journey Stages change to align with that model’s lifecycle stages. This way, your self-serve sales pipeline aligns with your existing sales operations, ensuring your various teams are speaking the same language throughout the process…

The Next button takes you to the Details page where you name the Splash, and enter its Revenue Target, along with the Average Sales Price and the budget you will put toward this self-serve initiative…

And finally, to make things even faster and easier, you can select the “Include sample information” toggle – which pre-populates the Splash plan with critical best-practice information and content that has proven effective for self-serve selling across numerous enterprise customers and industries…

Now, just select “Create Splash” and you’ll have a plan where most of the work has already been done for you. You just need to tweak it for your own business…

For example, you’ll see the Critical Numbers you just entered. From these entries, Splashmetrics has automatically built all the downstream timelines, benchmarks, KPIs, and quotas for every division and department across the organization. Every team knows exactly what it needs to accomplish to achieve the stated Revenue Target.

So from here, all you need to do is enter a Goal/Description and tweak the dates and fine tune the various numbers to match your historical benchmarks.

As you move through the other blue Global Driver tabs, you’ll see example information for the Buyers, Needs/Solutions, etc. Everything you need to start your ABM self-serve sales initiative.

The next thing you’ll notice in the Buyer Journey Flow is that we have pre-populated each stage of the Splash with content types that have been proven effective in that stage by various enterprise customers…

These content examples have virtually all the critical qualification and interaction information already present in the Splash plan so you can see how this planning directly drives the intelligence and execution of these smart content examples.

Best of all, they even align in each stage with our End-to-End Customer Example Demo so you have very clear examples of exactly how it all comes together for the buyer in the content itself…

Our sample AI-driven content templates make execution as easy as building a PDF!

And finally, we’ve made it super easy to create the content itself. Among other automations in our SplashMaker AI-driven content – we provide two pre-built, no-code content version templates for you to start with…

All you have to do is select one of your existing, high-performing PDF assets and port the copy and graphics over to your selected version…

For example, the “Product Sheet (w/Assessment)” Smart Content Experience shown in the Splash plan above in the S3 Validation stage was quickly built for IBM in just a couple of hours using the Version01 content template…

So, in less time and with less cost than it took to create this PDF in the first place, you now have an AI-driven, hyper-personalizing, mobile-friendly version of this same content asset that serves up bespoke messaging and graphics for every buyer that comes into it!

Fast, easy, and affordable.

Using these automated, end-to-end templates across our platform, many of our customers have been able to launch full, self-serve sales content journeys in 4-6 weeks – or less!

And since the content creation cost is a one-time expense, and since it can easily be tweaked and/or updated as the Splash initiative runs, the ROI is incredibly attractive over traditional sales content efforts.

Splashmetrics is the ONLY fast and easy solution for digital selling that is active for you 24/7/365 – all across the globe.