This section is for those Tactical Team members who work directly with a company’s MarTech stack (e.g. – MA, CRM, CMS, etc.) – as well as content creators, be they in-house or external vendors. We look here at how you, as one of those Tactical Team members, leverage the core strategic plan (or “Splash”) from Splashmetrics to fully optimize today’s B2B Buyer Journey.
The SplashLogic Content and Integration Spec
Available when a Splash has been completed and Activated, this powerful function allows the planner to assign specific execution tasks in each Flow Stage to Tactical Team members such as you. This single click automatically generates a full strategy and creative brief for the selected stage of the Journey, which gives the Tactical Team Members all the information needed to build and integrate the perfect content experiences for the Buyer – all fully aligned with the company-wide Buyer Journey strategy.
The planner will complete the fields shown, assigning this specification to you specifically, and hit the Generate button. Splashmetrics then creates your secure link for this Content Spec. Note that this is a LIVE spec with all the information needed to do your job effectively and efficiently…
We say “live” because any changes or additions made to the Splash plan after the link is sent will be reflected in your SplashLogic Content Spec. This way, even if you are one of 100 people working on 100 different tasks, nothing will ever get out of sync from the core strategic plan.
So now that you have the spec, what next?
Executing From the Spec
There are a couple of specific areas of content, marketing, and sales executions that are driven by the SplashLogic spec.
Now, you don’t have to have any specific connections/integrations between Splashmetrics and your MA/CRM/CMS platforms. You and your teams can manually leverage the strategic planning in the spec to greatly improve how these platforms are being leveraged. But, we also offer various direct integrations through our SplashMaker Smart Content products that automate much of this work – taking the information directly from you Splash plan, and making the strategic connections between that plan, the content, and your MA/CRM platforms.
Here are some examples…
Manually Working With MA/CRM Platforms
SplashMaker Automated Integrations
For more detail on executing the Splashmetrics plan, please see the Execution category of our LifeRing Knowledge Base, and select your focus of work from our Content Creators and MA/CRM team sections.