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SplashMaker : Dynamic Content
Availability: All Packages
If you are using our SmartDoc/SmartApp theme or one of our SplashMaker+ premium packages, you’ll see the Version01 and Version02 content pages already set up for you – as well as a RippleWidget page containing SmartWidgets you can use in your content. You can find more information on how to use those here.
This is the core smart content component of SplashMaker. It allows you to create custom content experiences that will be dynamically served to users via their selection of the dropdown items in the Dynamic Content Driver (DCD) field of the Personalization Form.
So, whatever Dynamic Content experiences you create and title here, will automatically show up for the Buyer on the dropdown in the form. All that is automated for you by SplashMaker.
For example, you might use ABM buying roles such as End User, Influencer, and Decision Maker – and name the Dynamic Content experiences accordingly. Or versions for Industry/Vertical, Country, Region, etc. You can use virtually any driver and naming combination for these.
Additionally, the Personalization Tokens from the Personalization Form component – e.g. [splash_token field=firstname] – can be placed into your content to further personalize the copy and titles with the Buyer’s name, company name, title, etc. This too is automated for you by SplashMaker after you place the token.
You just focus on building out the Personalization Form and your Dynamic Content pages – and SplashMaker’s AI takes care of the rest.
Finally, remember that the existing Dynamic Content in these packages is simply a guide. You can create any kind of WordPress content experience you like and still leverage the power of SplashMaker. The sky really is the limit!
*Our premium SplashMaker+ Packages come bundled with our latest SmartDoc/SmartApp themes that have most everything already set-up for you. We have a growing library of assets like eBooks, Data Sheets, Infographics, Assessments, etc. See our store here: SplashMaker Store.