SplashMaker : Dynamic Content

Availability: All Packages

This is the core SplashLogicAI-driven content component of SplashMaker. It allows you to create custom content experiences that will be dynamically served to users via their selection of the dropdown items in the Dynamic Content Driver (DCD) field of the Personalization Form.

So, whatever Dynamic Content experiences you create and title here, will automatically show up for the Buyer on the dropdown in the form. All that is automated for you by SplashMaker.

For example, you might use ABM buying roles such as End User, Influencer, and Decision Maker – and name the Dynamic Content experiences accordingly. Or versions for Industry/Vertical, Country, Region, etc. You can use virtually any driver and naming combination for these.

You just focus on building out the Personalization Form and your Dynamic Content pages – and SplashMaker’s AI takes care of the rest.

The Content Console

This page lists the AI-built Dynamic Content Weblets that were automatically built on sync with your Splash Plan. To do this SplashLogicAI pulls the information necessary from the plan to create these weblets for each stage of the journey as defined therein – complete with the the titles for those weblets defined in the plan. You can also see the journey stage designations in the top left of each card – as well as the same designation in text form below the title.

Now, these weblet have just been put in place on sync. They are not fully built at this point with your actual content. To allow SplashMakerAI to finalize each weblet, click on the Build Content button. This will bring up a SplashMaker weblet template picker…

You can select from our collection of AI-content templates:

• SmartDoc templates are for more traditional layouts for content such as ebooks, case studies, white papers, etc.
• SmartGraphic templates are for more animation-heavy content such as infographics, etc.
• SmartApp templates are for app-heavy layouts for things like assessments, ROI calculators, planners, etc.

When you select your template, SplashMaker automatically builds your dynamic weblet using that template…

All approved SplashLogicAI-built copy from the Splash Plan is now in place – along with logos, fonts, and colors from your Brand Theme. The defined RippleWidgets from your Splash Plan are also already in place.

Additionally, all this content is built as standard Gutenberg blocks with stand-in images and graphics. So it’s incredibly easy for you to begin editing whatever you see fit to customize the weblet.

Our Dynamic Content Weblets are built directly on WordPress. Therefore, anything you can do in WordPress in terms of using specific plugins, animation, widgets, styling, etc. – you can do with these weblets. There are no proprietary limitations with SplashMaker content – apart from potential conflicts that might exist with some third-party plugins and integraitons.

You can continue this process to build all of your Splash Plan defined weblets, using the appropriate templates as you go.

*Our premium SplashMaker+ Packages come bundled with our latest SmartDoc/SmartApp themes that have most everything already set-up for you. We have a growing library of assets like eBooks, Data Sheets, Infographics, Assessments, etc. See our store here: SplashMaker Store.