How technical do I need to be to use Splashmetrics? – Video
This is a very important question. But it’s also a bit complex simply because Splashmetrics was built to span the critical gap between the upstream strategic planning and the downstream tactical/technical execution of your marketing efforts.
But the simple answer is this:
If you have the technical expertise to use platforms such as Excel and Powerpoint for your planning – you have more than enough technical expertise to use Splashmetrics!
That’s because Splashmetrics automatically does most all the technical heavy lifting for you and your downstream teams.
Take a look at this video for a walkthrough of how this process works. The first half is focused on the strategic work done by the senior marketing and sales teams, and the second half focuses on the tactical teams and how they dovetail into that work via the collaborative planning in the Splash.