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Global Drivers : Buyers
![splash_tabs-buyers](https://lifering.splashmetrics.com/KB/screenshots/splash_tabs-buyers.png)
Best Practices: Success for any business relies on knowing its customers’ needs and providing the right products and solutions at the right time. And as B2B buying becomes more Buyer-centric and sophisticated, such as with ABM Buying Groups, Personas, etc. – proving the case for your products and solutions becomes much more nuanced and progressive. So a clear understanding of your Buyers and their needs and solutions, as well as the process for addressing those effectively, is critical to successful and relevant content that drives self-serve selling.
Section Specifics: Here you define the “global” Buyers/Buying Groups your company as a whole is targeting with this Splash. In traditional Demand Gen terms that may be individual Buyer types such as an Executive Level Buyer or a Management Level Buyer (with sub-personas for both). For ABM, that might be a vertical-centric grouping consisting of multiple stakeholder personas (e.g. – a product scout, a mid-level evaluator, a senior level decision maker, etc.)
Splashmetrics is designed to work seamlessly with virtually any of these leading B2B marketing and sales methodologies.
At this Tier 1 stage of the planning keep these relatively general as they apply to most all your company’s Buyers. These serve to set the strategic framework for all your downstream team members.
![tip](https://lifering.splashmetrics.com/KB/icons/multi_tip.png)
Color-filled boxes are what we call RipplesTM. These contain automatically calculated/generated information and data progressively built from your inputs. The circled +/- icon allows you to duplicate the entire “bucket” of data. The uncircled +/- icon allows you to duplicate a specific set of data within a “bucket”.