SplashLogic : Interaction/RTP
Section Specifics: “Automated Incoming RTP” is a collection of data points that you as a Content Creator will use to dynamically customize your client’s Smart Content asset. For example, if “Language” is checked the you as the Content Creator will program the asset to dynamically serve up messaging in whatever language is needed for that particular Buyer. The other default items work similarly. The “Interaction-Based RTP” is where your client defines specific interactions within the Smart Content experience such as assessment inputs, or ROI calculations, or pain-point/solution matrices, etc. Your client has then defined what outcomes you’re client is looking for from those interactions in terms of Buyer Qualification (e.g. – lead scoring), what the Buyer gets out of that exchange (e.g. – maturity measurement against peers), and what RTP happens because of this interaction (e.g. – custom links based on inputs, takeaways for others in the Buyer Group, etc.) The possibilities are really endless – but every one of them starts with a good plan.