What if I have a large list of email recipients and I’m not sure they all have the required fields for the SmartLink?

In a case where you might not have all the information in your CRM for every Buyer you are contacting, there is a work-around. For example, if this is your SmartLink…

https://asset.xyz.com/custom/?email={{contact.email}}&firstname={{contact.firstname}}&lastname={{contact.lastname}}&jobtitle={{contact.jobtitle}}&company={{contact.company}}&dcd={{contact.hs_buying_role}}

And you don’t think you have the Buying Role set in HubSpot for all the contacts your emailing (the “dcd” item that serves up the correct version of the content), you can manually direct groups of buyers to the right version by manually entering the name of the Dynamic Content Page you want the group to see.

For example, you could manually change the above link in HubSpot to go directly the the “Influencer” Dynamic Content Page by doing the following…

https://asset.xyz.com/custom/?email={{contact.email}}&firstname={{contact.firstname}}&lastname={{contact.lastname}}&jobtitle={{contact.jobtitle}}&company={{contact.company}}&dcd=Influencer

We usually recommend NOT doing this as it bypasses the built-in automation between the platforms. But sometimes it’s easier than filling in many fields for many contacts.

To cover more bases and allow your Buyers to pick their journey track from the email/landing page (instead of the form), you could provide separate CTAs/Links for each of the journey tracks. This way they bypass the form, and you still correctly receive their info.